Can a Fractional CMO Help If My Marketing Agency Isn’t Working?
You’re paying a marketing agency. Work is getting done. Reports are showing up. But something still doesn’t feel right. Maybe […]
Author: Vicky Wu
Fractional CMO vs. Marketing Agency vs. Marketing Consultant: Which Do You Need?
You know you need marketing help. The harder question is figuring out what kind. Do you need a Fractional CMO? […]
What to Expect When You Hire a Fractional CMO
Hiring a Fractional CMO should change more than who attends your marketing meetings. You’re bringing in senior-level marketing leadership to […]
How to Choose the Right Fractional CMO for Your Business
Hiring a Fractional CMO isn’t simply about finding someone who knows marketing. You’re bringing someone into your business to help […]
ChatGPT Told Her to Add More Packages. I Told Her to Remove Friction Instead.
AI can generate marketing ideas quickly, but strategy is not the same thing as generating options. Real strategy requires understanding psychology, positioning, operations, founder bandwidth, buyer behavior, decision fatigue, and long-term sustainability simultaneously. Find out why even entrepreneurs who are highly skilled at using AI still hire experienced strategists.
From Blank Page to Finished Book in Hand, Under a Real Deadline [Case Study]
For entrepreneurs considering self-publishing their first book, this case study shows the difference between simply publishing a book and publishing a book that reflects how seriously you want to be taken.
Small Business Funding, Investors, and Grants: What Entrepreneurs Get Wrong
After decades working inside large corporations, nonprofits with almost no budget, and with entrepreneurs building businesses from scratch, one pattern appears consistently. Founders who skip the bootstrapping stage often skip the skills that make businesses sustainable. Bootstrapping forces entrepreneurs to understand financial discipline, operational priorities, and how marketing actually produces revenue.
Do You Actually Need a “Launch” to Sell Online? Most Businesses Don’t.
Launches get treated like the engine of a business, but they’re really just short marketing campaigns. When marketing only appears during promotions, revenue spikes and then disappears again. The real problem isn’t launches. It’s the fragile marketing structure behind them. This is a better option and what consistent campaign-based marketing actually looks like.