Understanding the strategic integration of organic, paid, owned, and shared media is essential for amplifying your brand’s reach and engagement. This episode explores the PESO model, illustrating how to balance these four media types to craft a cohesive and powerful marketing strategy. Learn how to effectively combine these channels to maximize your brand’s visibility and impact.
Read the full articles for more information:
https://unscrewedmarketing.com/understanding-the-balance-of-organic-paid-owned-and-shared-media/
https://unscrewedmarketing.com/understanding-the-power-of-organic-paid-owned-and-shared-media/
https://unscrewedmarketing.com/owned-media-paid-media-earned-media-which-do-i-need/
#OrganicMedia #PaidMedia #OwnedMedia #SharedMedia #MarketingStrategy
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Special thanks to my son Trevor for creating our theme music.
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