Blog - Unscrewed Marketing (formerly Vicky Wu Marketing)

October Promotion and Social Media Ideas

October is rich with promotional opportunities, from seasonal activities like costume contests and fire safety tips to month-long observances such as Breast Cancer Awareness, Clergy Appreciation, and National Pizza Month. Weekly themes like Customer Service Week and Fire Prevention Week, along with daily holidays ranging from World Teacher’s Day to National Dessert Day, give brands countless angles to spark conversation and engagement. Tapping into these timely events allows for creative campaigns that resonate and stay relevant throughout the month.

The Costly eCommerce Mistake Entrepreneurs Don’t Realize They’re Making

Most entrepreneurs are told to “list products everywhere” to grow ecommerce sales. But disconnected listings on eBay, Etsy, or niche marketplaces don’t multiply your visibility — they fracture it. Learn why this advice hurts your authority, how AI search amplifies the problem, and the smarter way to centralize listings so your website stays the source of truth.

The SEO Plugin Myth That’s Costing Entrepreneurs Results

Many entrepreneurs believe SEO plugins like Yoast or RankMath “do SEO” for them; but they don’t. Plugins only make a few tasks visually easier while leaving real strategy, technical foundation, and authority building untouched. Learn why this myth costs businesses results, how plugin bloat can even harm your site, and what true SEO requires to actually grow visibility and leads.

Why SWAG? How a Free Pen Might Be Controlling Your Cravings (and What That Means for Your Business)

Whataburger doesn’t need you to notice the logo. You’ve seen it five times today without realizing, and now you’re craving fries. That’s the power of swag done right. This piece breaks down how top-of-mind branding works, why most promo merch fails, and how to choose swag that actually drives results.

Too Busy to Write a Full Book? Smart Alternatives for Entrepreneurs

Think you’re too busy to write a book? You’re not alone—and you don’t have to shelve the dream. Smart entrepreneurs are starting smaller: with short ebooks and “mini books” that take weeks, not years, to publish. The best part? These bite-sized books can still build authority, attract leads, and set the stage for your full-length book later. Here’s how to turn limited time into a published book that works for your business.

eCommerce Business Scams Every Entrepreneur Needs to Spot Before It’s Too Late

Entrepreneurs are rushing into e-commerce, but many of the “opportunities” are scams dressed up as legitimate platforms. From fake Shopee domains to crypto pig-butchering schemes and task-based “shops” that never existed, victims lose money, data, and even take on loans chasing phantom profits. Know the red flags, the real cost, and what true e-commerce looks like before you waste another dime.

September Promotion and Social Media Ideas

September offers a mix of seasonal themes and national observances that make it easy to refresh campaigns and social media content. From Labor Day specials and fall kick-offs to creative tie-ins with National Read a Book Day, Grandparents Day, or even quirky options like National Coffee Day, there’s no shortage of angles to capture attention. Leveraging these timely hooks not only boosts engagement but also keeps your brand aligned with what’s top of mind for your audience.

The Branding Problem Hiding in Your Headshot

Crossed arms. Tilted chin. Professional smile. You look sharp—and exactly like everyone else. That’s the problem. Safe, standard headshots aren’t harmless placeholders; they’re visuals that actively erase your uniqueness, blending you into a sea of interchangeable professionals. And when your photos don’t show why you’re the right choice, they invite clients to keep scrolling. The real risk isn’t looking bad, it’s looking forgettable, and this is how you combat that.