Blog - Unscrewed Marketing (formerly Vicky Wu Marketing)

What SEO Looks Like When You’re Managing 50,000 Products

Here’s what SEO looks like in the trenches: 50,000 products, tackled in strategic batches, focusing first on the “almost there” products—not the stars, not the duds. Every description gets rebuilt for real human value, not just keywords, and every update is pushed live, re-indexed, and tracked against sales and rankings over months. The process isn’t glamorous, but it’s relentless—systematic updates, constant measurement, and tweaks based on real data, not guesses. This is the unfiltered reality of e-commerce SEO that actually moves the needle, one purposeful batch at a time.

How to Turn Your Existing Content (Blogs, Podcasts, Talks) into a Book

You may already have your book mostly written! Turn years of blogs, podcasts, and talks into a ready-to-publish book with a step-by-step system for batching, organizing, and updating your best content. Finally get your expertise into more hands—without starting from scratch.

They Didn’t Pivot and Paid the Price

Clinging to yesterday’s strategies is what toppled giants like Monster.com, Redbox, and others—organizations that failed to adapt when the market shifted beneath them. The lesson: steady revenue and familiar tactics can breed dangerous complacency. Sustainable growth comes from confronting what’s outdated, auditing every aspect of your brand, and evolving before desperation forces your hand. The difference between legacy and irrelevance is the willingness to question everything—even the uncomfortable parts—while you still have a chance.

How Strategic Market Research Led This Home Services Brand to a Winning Market Expansion [CASE STUDY]

A successful expansion isn’t just about picking a new city—it’s about knowing exactly where the demand is, how to stand out, and what strategy will get results from day one. This behind-the-scenes breakdown reveals how we helped a long-time home services client choose the right market, restructure their website for dual-location SEO, and build a marketing launch plan that’s already driving results.

How Do I Talk to a New Team Member Who’s Enthusiastic but Overstepping? | Marketing Q&A

Navigating the line between enthusiasm and overstepping can make or break new hires, and team harmony. Discover practical ways to channel fresh energy without fueling team friction. Learn how to set clear boundaries, foster open communication, and turn awkward missteps into coaching moments that grow both confidence and collaboration.

They’re Still Using the Marketing Plan I Wrote, 5 Years Later [CASE STUDY]

Discover how a fast-growing SaaS company ditched scattered marketing for a single, scalable plan that’s still powering their growth five years later. See the real strategies behind lasting results—clear processes, aligned sales and marketing, automated lead generation, and a user-driven content engine that keeps working long after launch. Learn why one well-built marketing system outperforms years of trial-and-error or endless hiring.

Local Business? Google’s AI Might Start Calling – Here’s What to Know

[NEWS] Google’s AI can now call your business to check pricing or availability on behalf of potential customers. If you’re a home service provider, salon, shop, or similar local business, you’ll want to prepare your team—or opt out entirely. Here’s what to know, what types of businesses are affected, and why strong SEO and an up-to-date Google profile still matter.

How Entrepreneurs Can Outsmart an Economic Downturn with Smarter Marketing and Business Moves

When markets tighten, cutting marketing budgets feels tempting but can seriously hinder your business’s survival and growth. Learn why working smarter with your marketing—prioritizing high-ROI channels, sharpening your brand voice, pivoting offers creatively, and maintaining customer loyalty—is the key to thriving, not just surviving. Explore practical strategies and actionable steps designed to keep your business visible, trusted, and positioned for long-term success even in uncertain times.