Use code MOM50 at checkout thru Mother’s Day to get 50% off any gift card for marketing services
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Use code MOM50 at checkout thru Mother’s Day to get 50% off any gift card for marketing services
In the startup phase, you’re most likely a solo entrepreneur or it’s still just your initial partners. At this stage of your business, you are building clarity in your products or services and in your marketing. You’ve started thinking about branding but know it can be stronger.
You’re either doing all of the work yourself or may have a couple of freelancers who are taking direction from you. You’re not ready yet for the long-term commitment of hiring marketing employees, and for the most part are still doing almost everything yourself.
Your focus has shifted a bit to the longterm success of your business. To this point, everyone has been doing a bit of everything and it’s time for some specialized expertise.
You know it’s going to take something a bit different than what you’ve been doing to get to where you want to be. You’re looking to establish internal structure processes to set your business up for long-term success and have been gathering data and metrics that matter.
At this stage of business, you’re focused on ROI and efficiency. You have a good understanding of your industry and challenges.
You’re moving from focus on tactics into strategy that will help you streamline for successful marketing delivery. You understand how accessing high-level expertise will boost your business.
You’ve already implemented some automation to streamline cost per acquisition and focus on retention through upsells and cross sells.
It used to be that businesses entered the renewal stage after years of business maturity, but if 2020 and 2021 taught us anything, it’s that sometimes your business will also need to pivot.
At this point in your business marketing, you need to review your collected data with fresh eyes as your business environment changes. Time to breathe fresh life into your marketing strategy. You may need to switch your focus to new value propositions, and even undertake either minor or major rebranding.
