Blog - Page 6 of 67 - Unscrewed Marketing (formerly Vicky Wu Marketing)

SEO is Dead? SEO is Not Dead? Why Search Everywhere Optimization is the New Reality

SEO hasn’t died—it’s relocated. Traditional tactics like keyword stuffing and backlink chasing don’t hold up in a world where users search via AI, TikTok, and voice assistants just as much as Google. This piece breaks down why “Search Everywhere Optimization” is the new mandate, showing how integrated, human-centered content earns visibility across channels, not just search rankings. Learn what’s important so that your brand shows up wherever decisions get made.

Should Visitors Always Land at the Top of My Web Page? | Marketing Q&A

Frustrated visitors losing patience digging for answers on your site? Forcing everyone to land at the top wastes time and drives users away. It also risks lowering your SEO rankings and losing valuable AI-driven traffic. Discover how letting AI link directly to relevant page sections keeps visitors engaged and boosts your site’s performance. Stop losing leads to outdated web practices.

What Every Entrepreneur Needs to Know Before Buying or Selling a Business

Thinking about buying or selling a business? Don’t make the mistake of confusing branding and systems with actual value. If there’s no revenue, there’s no ROI—no matter how pretty the logo is. We break down the real factors that make a business worth buying or selling, exposes red flags (including fake “digital marketers” flipping empty businesses), and shows how to build or spot a business that’s actually profitable.

Total BS Alert: These “Marketing Tricks” Are Wasting Your Time and Money

From fake ChatGPT listings to “vibe marketing” and scare-tactic SEO spam, today’s worst marketing tricks prey on busy entrepreneurs who don’t have time to vet every offer. Learn how to spot the newest lies showing up in your inbox—and what to focus on instead to build credibility, not just be a victim of clickbait.

How Much Should a Business Website Really Cost? | Marketing Q&A

What “Free” Websites Really Cost (and Why $500 Sites Can Be Worse). Breaking down the hidden costs behind free and low-cost websites—plus real-world examples of how cheap builds can sabotage growth, kill SEO, and cost thousands in lost sales. Learn what to actually budget and why performance should trump appearance every time.

Is Your Website Designed to Make You Money—or Just Cost You Money?

Polished websites that fail to perform are a common money drain. What can make your website function like an unpaid team member, automating follow-ups, capturing leads, and boosting conversions? A smart backend systems and strategic functionality can directly impact ROI.

The Biggest Marketing Mistake Businesses Make: Waiting Too Long to Bring in Expertise

Most businesses wait too long to bring in marketing help—and it costs them. Find out why delaying expert strategy can stall growth, waste budget, and leave you fixing avoidable problems later. The right guidance earlier can change everything.

The Truth About Book Advances: What First-Time Authors Need to Know

A book advance might feel like winning the lottery—but most first-time authors don’t realize how it really works. From unpaid royalties to lost rights, here’s the truth behind the check publishers write (and what they don’t tell you about the money you’ll likely never see again).

SEO is Dead? SEO is Not Dead? Why Search Everywhere Optimization is the New Reality

Should Visitors Always Land at the Top of My Web Page? | Marketing Q&A

What Every Entrepreneur Needs to Know Before Buying or Selling a Business

Total BS Alert: These “Marketing Tricks” Are Wasting Your Time and Money

How Much Should a Business Website Really Cost? | Marketing Q&A

Is Your Website Designed to Make You Money—or Just Cost You Money?

The Biggest Marketing Mistake Businesses Make: Waiting Too Long to Bring in Expertise

The Truth About Book Advances: What First-Time Authors Need to Know

SEO is Dead? SEO is Not Dead? Why Search Everywhere Optimization is the New Reality

Should Visitors Always Land at the Top of My Web Page? | Marketing Q&A

What Every Entrepreneur Needs to Know Before Buying or Selling a Business

Total BS Alert: These “Marketing Tricks” Are Wasting Your Time and Money

How Much Should a Business Website Really Cost? | Marketing Q&A

Is Your Website Designed to Make You Money—or Just Cost You Money?

The Biggest Marketing Mistake Businesses Make: Waiting Too Long to Bring in Expertise

The Truth About Book Advances: What First-Time Authors Need to Know

SEO is Dead? SEO is Not Dead? Why Search Everywhere Optimization is the New Reality

Should Visitors Always Land at the Top of My Web Page? | Marketing Q&A

What Every Entrepreneur Needs to Know Before Buying or Selling a Business

Total BS Alert: These “Marketing Tricks” Are Wasting Your Time and Money

How Much Should a Business Website Really Cost? | Marketing Q&A

Is Your Website Designed to Make You Money—or Just Cost You Money?

The Biggest Marketing Mistake Businesses Make: Waiting Too Long to Bring in Expertise

The Truth About Book Advances: What First-Time Authors Need to Know

Let us take care of your marketing

so you can focus on your zone of genius

Let us take care of your marketing

so you can focus on your zone of genius

Let us take care of your marketing

so you can focus on your zone of genius