Employee or Independent Contractor? Here’s What I’ve Seen

A lot of small businesses get it wrong. Is it an employee or subcontractor? Just because you want to do […]
Why the Marketing Advice You’ve Received Hasn’t Worked

A recurring issue that entrepreneurs coming to us for marketing advice have frequently encountered, which we’ve discussed previously, is the […]
Marketing Rant – I Call BS

Tired of recycled marketing advice that sounds good but doesn’t work? So are we. This unapologetic breakdown calls out the feel-good fluff and exposes why so much popular guidance falls flat—so you can finally stop guessing and start building strategies that actually deliver.
How Much Should I Spend on Marketing?

One of the first questions I always get asked by an entrepreneur is, “How much should I spend on marketing?” […]
Facebook for Business Part 3: Engagement and Analytics

Facebook for Business Part 1 | Part 2 | Part 3 1 in 3 customers go to a competitor if […]
[BOOK REVIEW] The Most Powerful Woman in the Room is You

I had not heard of Lydia Fenet when I first saw this book as I was looking for something to […]
Facebook for Business Part 2: Profile and Post Tips

Facebook for Business Part 1 | Part 2 | Part 3 Facebook users spend an average of 50 minutes per […]
Facebook for Business Part 1: Content Best Practices

Facebook for Business Part 1 | Part 2 | Part 3 68% of Americans use Facebook and that is second […]