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Vicky is the CEO and Chief Creative Strategist of Unscrewed Marketing (formerly Unscrewed Marketing (formerly Vicky Wu Marketing)). She draws from 30 years of experience at the CMO level, the CEO level, marketing for Fortune 500 companies and multi-million and multi-billion-dollar organizations, PLUS strategies learned helping startups and nonprofits with limited budgets … now focusing on providing SMBs with effective and efficient marketing strategies - giving them access to the same level of expertise as the really big guys with deep pockets, that they may not otherwise be able to access.
Transform customer reviews into a powerful marketing asset. Discover how positive feedback can enhance your brand image, build trust, and drive business growth by showcasing the value and reliability of your products or services.
When it comes to scaling your business, leadership plays a pivotal role. It’s not just about numbers and strategies; it’s […]
Raw numbers mean nothing if you don’t know what they’re telling you. Learn how to interpret your marketing metrics in a way that drives smarter decisions, so you stop guessing, spot what’s working faster, and pivot before momentum stalls.
Hiring an outsourced marketing department can save time and boost results—but only if it’s the right fit. Learn the real pros and cons, what to watch out for, and how to tell if outsourcing will finally give you strategic support—or just add more noise.
A Fractional CMO—your gateway to top-tier marketing expertise without the full-time commitment or hefty price tag. This innovative solution provides […]
Marketing automation isn’t just about saving time—it’s about scaling your efforts without losing the personal touch. Learn how to use automation to streamline follow-ups, nurture leads, and stay consistent—so your marketing works even when you’re not logged in.
Google Analytics isn’t just a dashboard—it’s a decision-making tool. Learn how to use it to uncover what’s working, spot where you’re losing leads, and make smarter marketing moves that drive real business growth instead of guesswork.
Not all ad spend is created equal. Learn how to stretch your marketing budget further with smarter paid media strategies. This guide walks through how small businesses can make the most of limited resources while still generating measurable returns through effective campaign planning.
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