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Vicky is the CEO and Chief Creative Strategist of Unscrewed Marketing (formerly Unscrewed Marketing (formerly Vicky Wu Marketing)). She draws from 30 years of experience at the CMO level, the CEO level, marketing for Fortune 500 companies and multi-million and multi-billion-dollar organizations, PLUS strategies learned helping startups and nonprofits with limited budgets … now focusing on providing SMBs with effective and efficient marketing strategies - giving them access to the same level of expertise as the really big guys with deep pockets, that they may not otherwise be able to access.
If you’re not using your data, you’re just guessing—and wasting money. Learn how to track the right metrics, make sense of your numbers, and turn analytics into action that improves ROI and drives real results without drowning in dashboards.
Old SEO advice is costing you rankings—and revenue. Learn which outdated tactics that will get you in trouble are still floating around from the “fakexperts”, what actually works now, and how to focus your efforts on strategies that drive visibility, traffic, and growth in today’s search landscape.
Clinging to DIY marketing because of the time or effort you’ve put in, or because you think only you can marketing your business, can quietly hold your business back. Learn how emotional attachment to what you’ve built is costing you growth—and how to make smarter, objective decisions that actually move your marketing forward.
Paying to remove a negative review might seem like a quick fix—but it opens the door to reputational damage, legal risk, and bigger trust issues. Learn smarter, ethical ways to handle bad feedback that protect your brand and turn potential setbacks into credibility builders.
Branding is not just a part of your business – it is your business. As an entrepreneur, your brand is […]
DIY digital marketing might feel scrappy and cost-effective—until it costs you leads, credibility, and momentum. Learn why doing it yourself often leads to underperformance, and what shifts when a real strategy replaces trial-and-error guesswork.
Sending emails isn’t the same as building relationships. Learn how to turn your list into loyal buyers with email marketing techniques that go beyond open rates—focusing instead on relevance, trust, and content that drives real action.
Most marketing mistakes don’t look like mistakes—they look like busywork, nice design, or following what “should” work. Learn the top five traps that quietly sabotage growth and how to fix them with strategy that’s built to convert, not just look good.
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