In this episode, we tackle a crucial question from an entrepreneur launching a fitness studio: How to structure pricing for sustainability and profitability. (And I apologize - this one is a bit tinny ... I recorded while traveling and editing can only do so much!) We explore strategic pricing as...

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Uncover the SEO Secrets Dominating Search Engines: Competing with Giants In this insightful episode, we delve into the hidden world of SEO, revealing how giant conglomerates monopolize top search engine results and leave small businesses struggling for visibility. Learn the tactics these information and retail giants use to dominate search...

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Today, I want to share a cautionary tale about a major issue a friend of a friend experienced on Etsy and how it brought her thriving business to a screeching halt. This story highlights some critical lessons for anyone relying on third-party platforms to run their business. Here’s what happened...

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In the world of entrepreneurship where David meets Goliath, small enterprises can indeed carve out their victories. We're exploring the art of strategic underdog wins, offering actionable insights distilled from big-budget marketing marvels. From grassroots efforts to digital dominion, niche mastery, and beyond, it's a playbook for the agile, the...

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There's an OLD way that people have crafted their client avatar (and you've probably done it that way). Instead of helping, it may be holding you back. There's a new, better way to craft your customer persona ... and it's pretty mind-blowing. Learn the common mistakes most entrepreneurs make when...

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Best kept secret in town? This entrepreneur has a local brick and mortar business and is seeking some advice on how to no longer have people say "I never knew you were here!" I share a couple of creative, actionable marketing strategies drawing from my own expertise, to provide some...

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Discover the art of tackling projects when you're stuck. We delve into innovative strategies like reverse engineering, changing perspectives, and embracing new environments to transform your approach to challenges. Perfect for those feeling stuck in professional or personal ruts, our insights will help you unlock your potential and find success...

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This is the basic foundational marketing pieces that I recommend every entrepreneur put in place right from the start. I've prioritized them for you, so you can use it almost like a checklist. I discuss why each one is important, what you need to do, and how to use it....

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This is a masterclass in brand storytelling via video. I'm discussing what tactics this company used in their(excellent) video, and more importantly what you can learn for your own brand storytelling (video or not). Watch the video I'm discussing here: https://www.youtube.com/watch?v=_a_DPZG5xkc Read the company's About page here: https://naadam.co/pages/aboutus From Story...

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I can’t imagine that you are still deciding to grow traffic to your website by focusing on optimizing all of your copy, your titles, and your snippets and descriptions for keywords *to please the bots.* There's a secret that will get you better results. ------------------------------------------------------------------------------------------------------ Connect with us to continue...

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