In 2024, staying ahead of marketing trends is critical to keeping your business competitive. This episode breaks down the key trends you can't afford to ignore—from the rise of AI tools to hyper-personalization in customer engagement. Get insights on how these shifts can help streamline your marketing, boost efficiency, and...

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October offers a perfect opportunity to get creative with your marketing and stand out from the crowd. In this episode, we cover 10 innovative marketing ideas to give your business a boost this month. From seasonal promotions to community engagement strategies, these tactics are designed to help you attract more...

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Do I Really Need to Keep Doing SEO? What Happens to Traffic if I Stop? by Unscrewed Marketing (formerly Unscrewed Marketing (formerly Vicky Wu Marketing))

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In this episode, we explore the transformative power of adopting a CEO mindset for entrepreneurs. Learn from an experienced CEO on making the shift from task-oriented owner to strategic leader, and discover why this transition is crucial for sustainable business growth. We'll cover key elements such as delegating tasks, seeking...

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In this episode, we tackle a crucial question from an entrepreneur launching a fitness studio: How to structure pricing for sustainability and profitability. (And I apologize - this one is a bit tinny ... I recorded while traveling and editing can only do so much!) We explore strategic pricing as...

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Uncover the SEO Secrets Dominating Search Engines: Competing with Giants In this insightful episode, we delve into the hidden world of SEO, revealing how giant conglomerates monopolize top search engine results and leave small businesses struggling for visibility. Learn the tactics these information and retail giants use to dominate search...

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Today, I want to share a cautionary tale about a major issue a friend of a friend experienced on Etsy and how it brought her thriving business to a screeching halt. This story highlights some critical lessons for anyone relying on third-party platforms to run their business. Here’s what happened...

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In the world of entrepreneurship where David meets Goliath, small enterprises can indeed carve out their victories. We're exploring the art of strategic underdog wins, offering actionable insights distilled from big-budget marketing marvels. From grassroots efforts to digital dominion, niche mastery, and beyond, it's a playbook for the agile, the...

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There's an OLD way that people have crafted their client avatar (and you've probably done it that way). Instead of helping, it may be holding you back. There's a new, better way to craft your customer persona ... and it's pretty mind-blowing. Learn the common mistakes most entrepreneurs make when...

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Best kept secret in town? This entrepreneur has a local brick and mortar business and is seeking some advice on how to no longer have people say "I never knew you were here!" I share a couple of creative, actionable marketing strategies drawing from my own expertise, to provide some...

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