Author Marketing

Publishing a book is only part of the work. Making sure it actually supports your business, credibility, and long-term goals is where most authors get stuck.

Author Marketing at both Unscrewed Publishing and Fractured Ink Press is built differently because it’s led by someone who has spent decades doing real marketing, not only limited to “book launches”. We’ve done the books and we’ve done the multi-billion-dollar companies and everything in between.

This offering is guided by our parent company, Unscrewed Marketing, and CEO Vicky Wu, a former CMO and longtime marketing executive who has led marketing for multi-million- and multi-billion-dollar organizations, built brands from scratch, and marketed everything from solo entrepreneur services to national consumer brands. That experience informs how books are positioned, promoted, and integrated into a larger ecosystem.

• Nonfiction? You’re likely writing a book as part of a goal for your existing business. Because we understand business marketing, we understand how to best help you integrate your book as a business asset.
• Fiction? You’re not just an author, you’re the CEO of your own author career, and part of wearing that CEO hat is marketing your author business and it’s product (your book) effectively.

What Author Marketing Includes

Author Marketing can be engaged at different levels, depending on how hands-on you want to be.

Training & Guidance
For authors who want to understand how to market their book themselves without guessing.
• Author platform strategy
• Book positioning within your brand
• Email and content planning tied to the book
• Long-term visibility planning beyond launch

Structured Packages
Defined author marketing packages for common needs such as:
• Pre-launch and launch planning
• Evergreen book visibility
• Lead generation using your book
• Authority positioning and credibility building

Customized Services
For authors with specific goals or complex businesses.
• Tailored marketing strategy
• Funnel and website integration
• Messaging refinement and positioning
• Campaign planning tied to business outcomes

Full-Service Marketing Support
For authors who want execution handled.
Through Unscrewed Marketing, we can provide:
• Full-service marketing strategy
• Content, email, and campaign execution
• Ongoing advisory or retainer-based support
• Integration with your broader marketing efforts

Why Our Author Marketing Is Different

Most author marketing advice is written by people who have only marketed books.

Unscrewed Publishing approaches author marketing from a full business and systems perspective. The book is treated as one asset within a larger strategy, not a standalone event.

We don’t chase algorithms.
We don’t promise bestseller lists.
We don’t push tactics that don’t serve your goals.

We focus on clarity, consistency, and long-term results.

Who This Is For

You’ve published or are preparing to publish a book, fiction or nonfiction
• You want your book to have a life beyond launch week
• You care about reader trust, credibility, and long-term visibility
• You want marketing grounded in strategy, not gimmicks
• You want options, from guidance and training to full-service support

This is for authors who understand that discoverability, positioning, and consistency matter—regardless of genre.

If your book is part of a larger body of work, a series, or a long-term author career, this approach is designed to support that growth.

Next Steps

Author Marketing can begin as training, a package, or a customized engagement.

If you’re unsure where to start, book a consult and we’ll map the most appropriate path forward based on your goals, capacity, and timeline.