AI Assist: Differentiation & Niche [LIVE - VIRTUAL] - Unscrewed Marketing (formerly Vicky Wu Marketing)

Clarify your Differentiators.

Claim your Niche.

Stop sounding like everyone else.

🧠 Live Virtual Workshop | 120 minutes | Hands-on | Action-ready

You’re not generic. So why does your business come across exactly like everyone else?

The information you’ve received about your “niche” is wrong. Fakexperts tell you to choose your audience as your niche, when in reality your niche is what defines your audience.

They also say to just “stand out” by showing personality or slapping a tagline on top of what everyone else is offering.

That’s how you end up blending in. This workshop fixes that.

🛠 What This Workshop Is

A guided, AI-assisted session where you’ll:

✅ Identify the specific traits, beliefs, and results that set you apart
✅ Clarify your true niche: the slice of your market or industry only you are built to serve
✅ Use ChatGPT to craft clear, confident messaging you can plug into bios, offers, and sales content
✅ Walk away with positioning that makes people say “oh wow, that’s exactly what I need”

This is not just a writing exercise. It’s a positioning intervention.

🧭 Who It’s For

Entrepreneurs who already have a voice but still sound vague or “same-same”
Experts with solid offers but no idea how to explain why theirs is different
Service providers tired of attracting the wrong people (or getting ghosted after the pitch)
Creators, coaches, and strategists looking to clean up their homepage, bios, or sales page intros

If you’ve ever said, “I know what I do works, I just don’t quite know how to say it in a way that clicks with people” this is for you.

🔍 What You’ll Walk Away With

✔ 3–5 differentiator statements in your own voice

✔ Clearly define what actually makes you different, in a way that your audience can understand

✔A clear niche statement (NOT a vague audience label)

✔ Homepage headline + subheadline

✔ Short bio or podcast intro

✔ Offer or sales page lead-in paragraph

✔ Optional: A connector sentence that ties your method directly to your offer

Everything you create in the workshop gets pasted into your Differentiator & Niche Guide ready to use or hand off to a VA, copywriter, or web designer.

🔑 Why This Works

Because you’re not trying to be for everyone anymore.

And once your messaging reflects that clearly, your marketing starts working harder without needing to shout louder.

🧠 We’ll use AI as a collaborative tool (not a replacement for your voice OR my expertise) to accelerate clarity and get unstuck faster.

This isn’t fluff, and it’s not theory. It’s the same process I use with private clients; and now you get it, live.

Here’s what people are saying about our related workshops:

I want to give a massive shout-out and heartfelt thank you to Vicky Wu, owner of Unscrewed Marketing! She recently led an incredible Lunch & Learn session at ARTrageous Art Hub, and her presentation on AI-Assisted Brand Communication was nothing short of eye-opening.

She has a true gift for helping businesses cut through the noise and connect with their audience like seasoned pros. Her knowledge, professionalism, and support have been invaluable!