Who’s Teaching – and Why it Matters

You might be wondering why this is the brand voice workshop that’s actually going to work for you—and what makes me different from every other marketing expert with a course.

Here’s the short version: I’ve been doing this work for over 30 years, both behind-the-scenes and center stage, for entrepreneurs, nonprofits, and billion-dollar brands alike.

I’ve led the entire branding and messaging strategy for companies generating:

• $3.2 billion in revenue (yes, with a B)
• 9 business units each with their own sub-brands
• And I’ve directly helped multiple corporations brand and re-brand

But I’ve also:

• Helped scrappy solo founders launch their first $100K offer
• Rebranded nonprofits with zero budget and still tripled their visibility and increased their funding ten-fold
• Coached thousands of entrepreneurs through exactly what you’re doing here—some in live workshops, others 1:1, and now in this self-paced format

Plus, I’ve recently gone through my own (planned) re-branding.

I know how important it is to get your brand voice right FIRST.

So yes, I bring deep expertise. But more importantly, I built this specifically for business owners like you. People who are doing their own content, or outsourcing it, and need messaging that doesn’t require a branding agency or a 50-page style guide.

Let’s make your voice sound like you—and get it working everywhere you show up.