How This Workshop Works

Welcome! Let’s Talk About What’s Actually Going to Happen Here.

When I work one-on-one with small businesses that need branding, we never start with their logo, colors and design. Heck, if they don’t yet have a brand name, we don’t even start with that.

I’ve been doing this for a long time, with thousands of entrepreneurs and businesses of all sizes, and what I know is that to have a super strong brand, you start with your brand voice and communication FIRST. That’s what will tell you what colors you should use, what your logo should look like, and even what your brand name should be if you don’t already have one.

But it’s not too late. Start where you are, and this course will still help you strategically improve your brand.

You’re not just going to “learn” what a brand voice is, or be given some vague theory that you still have to figure out yourself. I’m going to walk you through some of the exact same activities that I use with my direct clients, and help you use AI not to create it for you but to help you hone what you already have.  You’re going to build it, section by section, using a process that has triggered gasps, lightbulb moments, and relieved head-nods from hundreds of entrepreneurs.

This isn’t a course where I talk at you.

This is a hands-on process that walks you through how to think about your voice, shape it with clarity, and capture it in a way that’s repeatable to your perfect audience … whether you’re writing it yourself, outsourcing to a VA, or prompting AI.

Let me show you how.

💡 What Happens in This Workshop?

Here’s the exact process you’ll follow:

1. I’ll ask you a question—something deceptively simple
   Like: Why did you start this business in the first place?
   You’ll answer it in real, human language.

2. Then we use AI (ChatGPT works great) to summarize your answer
   The magic isn’t in the tool. It’s in how we structure the prompt.
   (I’ll give you those exact prompts.)

3. We paste that output into your personal Brand Voice & Communication Guide
   By the end, you’ll have messaging that sounds like you, connects with the right people, and is easy to reuse.

💥 What Entrepreneurs Say After the FIRST Input

“Oh my gosh! Such great information!”

“Look at all of these sayings I can use! How did it know!”

“No one has ever said it just like this before!”

💥 What Entrepreneurs Say Mid-Workshop:

“I’ve never been able to explain what I do this clearly before.”
“THAT’S the word I’ve been trying to find for three years.”
“I finally feel like I can hand off content without cringing.”
“My voice actually sounds like me now.”

And my personal favorite:

“Can I go redo my entire website now that I have this?”

🧭 What We’ll Build Together:

You’ll walk away with:

• A brand voice that sounds like a human (not a brand book), and most importantly like you
• Messaging you can copy and paste into your website, bios, sales pages, and captions
• Clarity that keeps you from getting stuck next time you sit down to write

But we don’t jump into that blind.

The next lessons are where we:

• Show you the tools you’ll use
• Give you your personal working doc
• Start the actual creation process

And once you see how easy and effective the first section is? You won’t want to stop.