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Welcome! You’re not here to take another course that sits half-finished in your inbox.
You’re here to finally get your brand voice right—so that everything you write (or delegate to write) actually connects, converts, and sounds like you.
Because most entrepreneurs never build a true Brand Voice Guide. And if they do, they do it backwards.
They start with logos, not language.
They focus on visuals, not clarity of communication.
They get stuck trying to create or outsource content and it never quite feels right.
This workshop changes that.
You’re going to walk away with a complete Brand Voice & Communication Guide … not fluff, not theory, but the real messaging foundation that helps:
I built this system after leading branding and messaging for companies doing millions and billions in revenue. (Yes—billion with a B.) But I also know what it’s like building from scratch, because I’ve helped entrepreneurs bootstrap from zero. This workshop blends both worlds: expert-level clarity made accessible for real-world businesses.
💡 What’s different here?
You won’t be handed a worksheet and left alone. You’ll be guided, step-by-step, through a method that’s structured to build on itself.
You’ll answer tiered questions in a smart order, and use AI to help shape your answers into language that lands.
And you’ll finally stop staring at a blank screen wondering, “How do I say this?”
Each section of this course walks you through:
You’ll even be able to turn what you create here into bios, website copy, captions, sales intros, and content plans. This is messaging that works.
Can you finish this workshop in one sitting? Yes. My live workshops – virtual and in-person – last about 2.5 hours. Expect to spend 2-3 hours if you want to do it right (and if you don’t want to do it right, why are you even here?) If you REALLY want to hone in on and refine your brand voice, you may want several (shorter) sessions over the course of a few days.
Realistically, I spend weeks working through this step with 1-on-1 clients. You will want to continue finetuning your brand voice guide even after you finish this workshop.
Can I do this on my cell phone? You can. However, since you need to be copying/pasting and navigating between different platforms (this course, your AI program, and a Google Doc), it’s always ten times easier to to those things on a desktop. It just is. But yes we have successfully had participants do it all on their cell phone as well!
In fact, many entrepreneurs who take this workshop realize:
Some even realize they’ve completely outgrown their old name and logo. You don’t need to go that extreme, yet it can happen.
If you’ve ever felt like people just don’t get what you do—or like your content is falling flat—you’re in the right place.
This workshop fixes that.
📣 One more thing:
There’s a second workshop in the AI-Assist series all about Differentiation & Niche. Those “fakexperts” out there tell you about niche all wrong, and it ends up being ‘decide your audience’. But that’s never been what a niche is. And when you actually get it right, it becomes powerful. The Differentiation & Niche workshop helps you claim the exact space in the market that’s yours to own—and use your unique strengths to attract the right-fit clients.
While this Brand Voice Workshop focuses on how you communicate, the Differentiation Workshop focuses on why you’re the obvious choice.
I do recommend both. Together, they’re magic. But start here.
Ready? See you inside.
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