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Marketing Rant – I Call BS

Tired of recycled marketing advice that sounds good but doesn’t work? So are we. This unapologetic breakdown calls out the feel-good fluff and exposes why so much popular guidance falls flat—so you can finally stop guessing and start building strategies that actually deliver.

Read More »
how much should i spend on marketing

How Much Should I Spend on Marketing?

Curious how much to invest in marketing? A simple rule of thumb—allocate 20% of your revenue—can guide your strategy—but that number isn’t about hurling it all at ads. It’s about building a full ecosystem: your website, email tools, strategy courses, VAs, live events, direct mail, and ownership of your channels. Early-stage brands may need to push that to 25–30%, especially when launching new offerings or building awareness fast. Want control, clarity, and a plan that grows with you? This guide breaks down how to spend smart, not just spend more.

Read More »

Marketing Rant – I Call BS

Tired of recycled marketing advice that sounds good but doesn’t work? So are we. This unapologetic breakdown calls out the feel-good fluff and exposes why so much popular guidance falls flat—so you can finally stop guessing and start building strategies that actually deliver.

Read More »
how much should i spend on marketing

How Much Should I Spend on Marketing?

Curious how much to invest in marketing? A simple rule of thumb—allocate 20% of your revenue—can guide your strategy—but that number isn’t about hurling it all at ads. It’s about building a full ecosystem: your website, email tools, strategy courses, VAs, live events, direct mail, and ownership of your channels. Early-stage brands may need to push that to 25–30%, especially when launching new offerings or building awareness fast. Want control, clarity, and a plan that grows with you? This guide breaks down how to spend smart, not just spend more.

Read More »

Marketing Rant – I Call BS

Tired of recycled marketing advice that sounds good but doesn’t work? So are we. This unapologetic breakdown calls out the feel-good fluff and exposes why so much popular guidance falls flat—so you can finally stop guessing and start building strategies that actually deliver.

Read More »
how much should i spend on marketing

How Much Should I Spend on Marketing?

Curious how much to invest in marketing? A simple rule of thumb—allocate 20% of your revenue—can guide your strategy—but that number isn’t about hurling it all at ads. It’s about building a full ecosystem: your website, email tools, strategy courses, VAs, live events, direct mail, and ownership of your channels. Early-stage brands may need to push that to 25–30%, especially when launching new offerings or building awareness fast. Want control, clarity, and a plan that grows with you? This guide breaks down how to spend smart, not just spend more.

Read More »

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