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Yelp advertising often promises high visibility, but what’s the real cost—and return? This straight-shooting breakdown explains how Yelp’s ad system works, the hidden budget traps to avoid, and why many local businesses find themselves locked into expensive, low-ROI contracts. Learn what to know for before signing, and how to market smarter.
Smart August Marketing Ideas (with a Free Download) Feeling stuck in the August slump? You’re not alone. This is the
Carnival’s loyalty revamp trades long-term connection for immediate spending power. By shifting from cruise count to dollar spend, the new program sidelines emotional investment that once made cruisers feel part of a lasting tradition. This breakdown reveals how a loyalty model focused solely on revenue can fracture brand allegiance, and what it means for businesses aiming to build retention that lasts beyond the next transaction.
Tired of networking that goes nowhere? Smart entrepreneurs use both formal and everyday conversations to grow real business—not just collect business cards. Learn how to choose the right networking spaces, bring curiosity and value to every interaction, and follow up in a way that builds trust instead of awkward silences. If you’ve been showing up but not seeing results, it’s time to make your marketing strategy work with your networking, not after the fact.
You’re not stuck because you didn’t follow the course, it’s because the course was never built for YOUR business. Behind the scenes, many so-called “digital marketers” are just affiliate sellers, peddling courses they didn’t create and strategies they’ve never implemented. These programs teach isolated tactics, not adaptable strategy, leaving entrepreneurs scrambling to connect the dots. What you need isn’t another module, it’s real-time guidance, built on real experience, with solutions tailored to your business.
If your emails are landing in spam—or worse, never arriving—it might be because your email app took shortcuts during setup. Just typing in your password and letting it auto-configure often means you’re sending through someone else’s servers (like Outlook or AT&T), lumping your messages in with thousands of others. If any of them are spammy, your emails can get flagged too. The fix? Use your domain’s own outgoing server and make sure your SPF, DKIM, and DMARC records are set up correctly. I’ve outlined what to check, and how to test it yourself, in this article.
Tedooo’s viral strategy nails emotional resonance—when it’s real. By centering products within authentic, personal stories rather than pushing them as the main event, they lower resistance and build connection. But when those same stories lean into formulaic trauma just to sell, trust collapses. This case study breaks down exactly where the line is—and how to walk it using the HUMAN Framework to craft storytelling that earns belief and drives buying behavior without sounding like emotional clickbait.
Most entrepreneurs focus on building a business brand—but what happens when you are the reason people buy? Whether you’re a solo founder, franchise owner, or scaling with a team, your personal brand can either support your growth or hold it back. Discover when a personal brand is essential, how to build it strategically without turning into an influencer, and why the smartest entrepreneurs use both brand types to grow with clarity and confidence. Includes examples for professionals in corporate, franchise, service-based, and licensed roles.
