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As part of developing your branding, you need to take the time to research your competitors and understand what sets them apart from your business. This will help you to identify the unique qualities of your business and how you can differentiate yourself from your competitors.
The first step in analyzing your competitors is to identify who they are. This may include businesses that offer similar products or services, businesses that target the same customer base, or businesses that operate in the same industry or market.
Once you have identified your competitors, the next step is to research their business. This may involve looking at their website, social media profiles, and any other online presence they may have. It may also involve reading reviews or testimonials from customers, or talking to other people who are familiar with their business.
As you research your competitors, try to identify their strengths and weaknesses. This may include looking at the quality of their products or services, their pricing, their customer service, and their overall reputation. Understanding what sets them apart from your business will help you to identify areas where you can differentiate yourself and compete more effectively.
Another important aspect of analyzing your competitors is understanding their target market. This may include looking at the demographics of their customers, their geographic location, and the types of products or services they offer. By understanding their target market, you can identify opportunities to target a different market or to offer unique products or services that will appeal to a specific group of customers.
Once you have gathered all of this information, the final step is to develop a competitive strategy. This may involve identifying your unique strengths and differentiating yourself from your competitors, pricing your products or services competitively, or focusing on a specific target market. By developing a competitive strategy, you can position your business to compete more effectively and succeed in your market.
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Brand Strategist • Fractional CMO • Artist Who Still Cringes at Bad Logos
Before I ever touch colors or logos, I help entrepreneurs uncover what their brand actually needs to say. With over 30 years in marketing and a background in fine art and commercial design, I guide clients through the kind of brand clarity that turns confusion into confidence—and yes, sometimes that starts before you even have a name.
I’ve helped nonprofits, startups, and multi-billion-dollar companies rebrand from the inside out. My process blends psychology, emotion, and positioning strategy so that everything from your messaging to your visual identity finally clicks. I’ve even had logos for large corporations in use for 25+ years—but my real joy is watching entrepreneurs light up when their brand finally feels right.
Because branding isn’t just about how it looks. It’s about how it works.Â
Vicky Wu, CEO
Author
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