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Vicky is the CEO and Chief Creative Strategist of Unscrewed Marketing (formerly Unscrewed Marketing (formerly Vicky Wu Marketing)). She draws from 30 years of experience at the CMO level, the CEO level, marketing for Fortune 500 companies and multi-million and multi-billion-dollar organizations, PLUS strategies learned helping startups and nonprofits with limited budgets … now focusing on providing SMBs with effective and efficient marketing strategies - giving them access to the same level of expertise as the really big guys with deep pockets, that they may not otherwise be able to access.
One-size-fits-all emails get ignored—because your audience isn’t all the same (even if you have a “niche”). Learn how smart segmentation turns your list into a powerful sales tool by sending the right message to the right people at the right time—boosting open rates, clicks, and conversions without extra noise.
Even small email mistakes can cost you opens, clicks, and credibility. Learn the top 10 pitfalls that keep your list from converting—and how to fix them with smarter strategy, cleaner execution, and messages your audience actually wants to read.
SEO sounds complicated—but it doesn’t have to be. In this real entrepreneur question, get a simple, jargon-free explanation of how SEO really works, what actually moves the needle, and how to start improving your visibility without getting overwhelmed.
A great email is wasted if your call to action falls flat. Learn how to craft CTAs that actually convert—by using clear language, emotional triggers, and smart structure that guides your subscribers to take the next step without hesitation.
Local SEO is more vital than ever for small businesses, and with the addition of AI to search results, making […]
Exploring new markets is a strategic pathway to unlock untapped potential and drive revenue growth. It’s a journey filled with […]
Retaining customers is not just a strategy; it’s a lifeline for entrepreneurs. The relationship between a business and its customers […]
User-generated content builds trust faster than any ad you can buy. Learn how to leverage your audience’s voices to boost credibility, increase engagement, and create social proof that turns followers into customers—without adding to your content workload.
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