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Vicky is the CEO and Chief Creative Strategist of Unscrewed Marketing (formerly Unscrewed Marketing (formerly Vicky Wu Marketing)). She draws from 30 years of experience at the CMO level, the CEO level, marketing for Fortune 500 companies and multi-million and multi-billion-dollar organizations, PLUS strategies learned helping startups and nonprofits with limited budgets … now focusing on providing SMBs with effective and efficient marketing strategies - giving them access to the same level of expertise as the really big guys with deep pockets, that they may not otherwise be able to access.
Chatbots aren’t just a shortcut—they’re becoming a must-have for responsive, scalable customer service. Learn how AI-powered chat can boost satisfaction, save your team time, and support your marketing goals without sacrificing the personal touch your brand is built on.
Marketing gets messy fast without the right systems in place. Learn how project management tools can streamline your campaigns, reduce missed steps, and give you the clarity to focus on strategy instead of constantly putting out fires.
Predictive analytics isn’t just for big brands—it’s a game-changer for small businesses that want to plan smarter and waste less. Learn how to use data to forecast trends, spot opportunities early, and make marketing decisions based on insight—not instinct.
What exactly is pay-per-click (PPC) advertising, and how does cost-per-click (CPC) impact your budget? This breakdown helps small businesses understand how the PPC model works, what affects your costs, and how to use it effectively.
PR isn’t just about getting featured—it’s about building long-term trust and visibility. Learn how public relations fits into a holistic marketing strategy, and how to use it to amplify your message, boost credibility, and create opportunities your competitors can’t manufacture.
Starting a business comes with a flood of advice—but most of it skips the marketing foundation you actually need. In this real entrepreneur Q&A, get clear, grounded guidance on where to focus first so your brand starts strong and your efforts lead somewhere from day one.
Winging it with your marketing might feel flexible—but it’s also why growth stalls. Learn why a real marketing plan isn’t optional if you want consistent results, and how the right structure helps you stop reacting and start building momentum that compounds.
Virtual reality isn’t just a tech gimmick—it’s a powerful tool for immersive storytelling and brand connection. Learn how forward-thinking businesses are using VR to stand out, deepen engagement, and offer experiences that traditional video simply can’t match.
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