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Vicky is the CEO and Chief Creative Strategist of Unscrewed Marketing (formerly Unscrewed Marketing (formerly Vicky Wu Marketing)). She draws from 30 years of experience at the CMO level, the CEO level, marketing for Fortune 500 companies and multi-million and multi-billion-dollar organizations, PLUS strategies learned helping startups and nonprofits with limited budgets … now focusing on providing SMBs with effective and efficient marketing strategies - giving them access to the same level of expertise as the really big guys with deep pockets, that they may not otherwise be able to access.
If your marketing is bringing in traffic but not sales, your conversion rate is the problem. Learn how to use conversion rate optimization (CRO) to turn more visitors into buyers—without spending more on ads or chasing new platforms.
Discover the key to a successful product or service launch. Learn how outsourcing your marketing can streamline your strategy, avoid common pitfalls, and maximize your budget for impactful results. Perfect for entrepreneurs and growing businesses seeking expert insights and practical tips for effective launches.
Discover how a Fractional CMO can revolutionize your small business’s strategic planning. Uncover the secrets to aligning marketing with your business goals, navigating digital complexities, and fostering sustainable growth. Perfect for entrepreneurs seeking expert guidance without the full-time commitment.
Discover how AI and machine learning are revolutionizing predictive marketing, offering cutting-edge strategies for business growth. This insightful article unveils practical ways entrepreneurs can leverage AI for smarter marketing decisions, tailored to their unique business needs. Integrate these technologies into your marketing strategy for enhanced customer engagement and increased revenue. Perfect for business owners seeking innovative solutions to stay ahead in the digital marketing game.
Discover how marketing automation can revolutionize your business strategy. Learn essential tips for implementing effective automation tools, even for small businesses and solo entrepreneurs. Explore how to enhance efficiency, personalize your marketing, and drive growth with smart, automated solutions.
Explore the pivotal role of sentiment analysis in marketing and its impact on understanding customer emotions. This article offers a comprehensive overview on harnessing AI to interpret audience feedback, enabling you to develop more effective, resonant marketing strategies. It’s a must-read for entrepreneurs and marketers focused on data-driven success and fostering deeper customer connections.
When it comes to growing a business, marketing is often the linchpin that holds everything together. But what happens when you’re a thriving home services provider with no dedicated marketing staff, an outdated website, and a sporadic approach to getting your name out there? The answer lies in outsourced marketing—a strategic move that can transform…
A 6-month holistic marketing campaign brought in 6,000+ new subscribers, increased qualified leads by 500%, and drove a 37% boost in sales for a small business. See how aligning messaging, offers, and platforms created measurable momentum—and why integration, not just activity, fuels sustainable growth.
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