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Vicky is the CEO and Chief Creative Strategist of Unscrewed Marketing (formerly Unscrewed Marketing (formerly Vicky Wu Marketing)). She draws from 30 years of experience at the CMO level, the CEO level, marketing for Fortune 500 companies and multi-million and multi-billion-dollar organizations, PLUS strategies learned helping startups and nonprofits with limited budgets … now focusing on providing SMBs with effective and efficient marketing strategies - giving them access to the same level of expertise as the really big guys with deep pockets, that they may not otherwise be able to access.
As an entrepreneur, it is crucial to identify your target audience in order to effectively market your products or services. […]
As an entrepreneur, it’s important to understand your business’s unique selling points (USPs) in order to differentiate yourself from the […]
As part of developing your branding, you need to take the time to research your competitors and understand what sets […]
Should your business prioritize Reels or Stories on Instagram? Explore the distinct advantages of each format and learn how to create a strategy that optimizes your content for growth, engagement, and lasting impact.
Subtle cues like music, scent, and layout have a powerful impact on buying behavior in retail stores, especially during the holidays. Learn how to tap into these psychological triggers to boost sales, create a more inviting experience, and turn browsers into buyers with simple environmental shifts.
We always remind our clients that their brand encompasses much more than simply their logo and colors. In fact, beyond […]
While TikTok may be a social media platform, I’m going to explain why it works more like paid (PPC) advertising […]
Entrepreneurs can’t afford to fall for social engineering scams that compromise access to their platforms. Learn how one common Facebook ploy works, why it’s targeting business owners, and how a single misstep could lock you out of the tools that run your business.
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