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Vicky is the CEO and Chief Creative Strategist of Unscrewed Marketing (formerly Unscrewed Marketing (formerly Vicky Wu Marketing)). She draws from 30 years of experience at the CMO level, the CEO level, marketing for Fortune 500 companies and multi-million and multi-billion-dollar organizations, PLUS strategies learned helping startups and nonprofits with limited budgets … now focusing on providing SMBs with effective and efficient marketing strategies - giving them access to the same level of expertise as the really big guys with deep pockets, that they may not otherwise be able to access.
Consistency beats creativity when it comes to content that converts. Learn the five key steps to building a content calendar that keeps your audience engaged, simplifies your planning, and makes every post part of a bigger strategy that actually drives results.
When your marketing feels scattered, your audience feels it too. Learn how to align your efforts across every channel—so your messaging is clear, your strategy works together, and every move you make builds momentum instead of confusion.
If your ads aren’t generating the return you expected, the problem may not be your budget—it might be your strategy. Explore the key components that drive paid media ROI and how to align your marketing investments with real business goals.
AI can do more than automate—it can personalize your marketing at scale. Learn about the possibilities of using AI to deliver tailored content, segment smarter, and create experiences that feel human while saving you time and increasing conversion.
So many entrepreneurs focus on one small area of marketing – social media. But social media is far from the […]
Live video builds connection in ways pre-recorded content can’t. Learn how to use it to create real-time engagement, boost visibility, and turn casual viewers into loyal customers—without needing a studio setup or perfect script.
Email marketing is a powerful tool in the arsenal of any business, especially for entrepreneurs looking to grow their businesses. […]
Reaching younger audiences on Instagram takes more than trendy visuals—it requires strategic content that speaks their language and aligns with how they actually use the platform. Learn what to post, how to build engagement, and where most businesses get it wrong.
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