Just Starting Out: What Marketing Must-Haves Do I Need? | Marketing Q&A

When you’re just starting out, it’s easy to get overwhelmed by all the “must-do” marketing advice. This answer to a common entrepreneur question breaks down what you actually need first—so you can focus on the essentials, skip the noise, and start building real traction.
Smashing Marketing Silos for a $168K Revenue Boost for B2B Training Agency [CASE STUDY]
![Smashing Marketing Silos for a $168K Revenue Boost for B2B Training Agency [CASE STUDY] 2 marketing for b2b corporate training services](https://unscrewedmarketing.com/wp-content/uploads/2024/03/marketing-for-b2b-corporate-training-services-1024x683.jpg)
Fragmented marketing was capping growth—until we unified strategy, messaging, and platforms. See how one B2B training agency broke through silos and unlocked a $168K revenue boost by aligning their efforts into one focused, scalable system.
Rescuing a B2B Training Provider from a $25,000 SEO Misstep [CASE STUDY]
![Rescuing a B2B Training Provider from a $25,000 SEO Misstep [CASE STUDY] 3 streamlining marketing for b2b service business](https://unscrewedmarketing.com/wp-content/uploads/2024/03/streamlining-marketing-for-b2b-service-business-1024x683.jpg)
A B2B training provider faced a critical setback when a freelancer’s missteps—such as indexing a staging site, superficial content edits, and lax security—jeopardized their SEO integrity. By swiftly correcting these errors, implementing robust SEO strategies, and enhancing security protocols, the company averted a potential $25,000 loss and restored their digital credibility. This case study underscores the importance of expert oversight in safeguarding and optimizing online assets.
Salvaging Online Presence for a Premier Pinball Machine Business [CASE STUDY]
![Salvaging Online Presence for a Premier Pinball Machine Business [CASE STUDY] 4 pinball machine business marketing](https://unscrewedmarketing.com/wp-content/uploads/2024/03/pinball-machine-business-marketing-1024x683.jpg)
Trapped by a rogue freelancer and stripped of control, a specialty pinball business faced a near-total collapse of its online presence. This case study breaks down how strategic intervention—ranging from reclaiming digital ownership to ethical SEO and analytics integration—revived their lead flow, restored brand integrity, and laid the groundwork for sustainable growth.
Blooming Online Presence: A Florist’s Journey Through Instagram Turmoil [CASE STUDY]
![Blooming Online Presence: A Florist's Journey Through Instagram Turmoil [CASE STUDY] 5 local florist social media marketing](https://unscrewedmarketing.com/wp-content/uploads/2024/03/local-florist-social-media-marketing-1024x683.jpg)
A florist’s Instagram strategy spiraled into confusion after following conflicting advice—ranging from deleting her entire history to constant grid redesigns—resulting in wasted resources and minimal growth. This case study illustrates how strategic clarity and a tailored, holistic approach replaced chaotic tactics, empowering her with confidence, conserving resources, and aligning her digital presence with business goals.
Navigating Digital Marketing Challenges for a Niche SaaS Startup [CASE STUDY]
![Navigating Digital Marketing Challenges for a Niche SaaS Startup [CASE STUDY] 6 SaaS marketing](https://unscrewedmarketing.com/wp-content/uploads/2024/01/SaaS-marketing-1024x1024.jpg)
A niche SaaS startup struggled to gain traction due to a fragmented marketing approach and lack of strategic direction. By implementing a cohesive digital marketing strategy—encompassing SEO optimization, targeted content creation, and streamlined user experience—the startup enhanced its online visibility and lead generation. This case study demonstrates how aligning marketing efforts with business objectives can drive measurable growth in competitive markets.
Streamlining Marketing Operations to Decrease Expenses and Enhance Efficiency for a B2B Services Firm [CASE STUDY]
![Streamlining Marketing Operations to Decrease Expenses and Enhance Efficiency for a B2B Services Firm [CASE STUDY] 7 streamlining marketing efficiency for b2b business](https://unscrewedmarketing.com/wp-content/uploads/2024/03/streamlining-marketing-efficiency-for-b2b-business-1024x683.jpg)
A B2B services firm burdened by disjointed marketing efforts and escalating expenses achieved significant operational efficiency through strategic streamlining. By consolidating marketing operations, eliminating redundant processes, and aligning strategies with business objectives, the firm reduced costs and enhanced overall effectiveness. This case study illustrates the transformative impact of cohesive marketing operations on a company’s bottom line.
Doubling Revenue and Tripling Engagement by Unifying Digital Marketing for Home Service Providers [CASE STUDY]
![Doubling Revenue and Tripling Engagement by Unifying Digital Marketing for Home Service Providers [CASE STUDY] 8 better marketing results for home service providers](https://unscrewedmarketing.com/wp-content/uploads/2024/03/better-marketing-results-for-home-service-providers-1024x684.jpg)
A home services provider struggling with fragmented marketing efforts and inconsistent branding achieved remarkable growth by unifying their digital marketing strategy. Through cohesive branding, targeted SEO, and streamlined content creation, the company doubled its revenue and tripled customer engagement. This case study highlights the transformative impact of integrated digital marketing on business performance.