Social media is a powerful marketing tool, but many businesses make costly mistakes that hurt their growth. In this episode, we outline the five critical social media marketing mistakes you need to avoid and how to pivot your strategy to fix them. Whether it’s over-reliance on a single platform or...

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Traditional marketing messages often get lost in the noise, leaving your business struggling to capture attention. This episode explores the concept of market saturation and its impact on your marketing effectiveness. We'll discuss the five stages of marketing sophistication and provide actionable strategies to evolve your messaging, ensuring it resonates...

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Twitter’s rebranding to “X” aimed to revolutionize social media but instead has highlighted major pitfalls in brand evolution. In this episode, learn why the move diluted years of brand equity and how mismatched user expectations and unclear branding leave businesses vulnerable. Perfect for entrepreneurs eager to avoid similar marketing missteps...

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Fragmented marketing efforts were costing a B2B training agency millions in lost opportunities. Learn how a strategic overhaul consolidated 100 scattered websites, reduced PPC waste, and streamlined freelancer roles into a cohesive system, driving a $168K revenue boost. This case study reveals how simplifying marketing silos can dramatically increase ROI,...

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The rise of AI and evolving consumer behaviors are reshaping marketing and helping businesses drive more revenue. Discover how tailored strategies, like leveraging AI for SEO insights or using immersive VR experiences, are driving exponential growth. Learn actionable steps to make your brand stand out—whether through bespoke campaigns, eco-focused messaging,...

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Balancing passion with practicality in marketing can feel like a tug-of-war. This episode addresses the ever-persistent dilemma: should you niche down or keep a broader audience? You'll discover why niching is rarely what you might have heard that it is and how to redefine your approach for maximum impact. Learn...

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Growing your business can be exciting, but it comes with its own set of challenges. In this episode, we dive into the five most common pitfalls entrepreneurs face during business growth and how to avoid them. From scaling too quickly to neglecting team dynamics, we’ll share practical advice to help...

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Marketing to professionals (B2P) requires a different approach than traditional B2C or B2B strategies, and in 2024, innovation is key. In this episode, we explore cutting-edge B2P marketing strategies that can help you stand out in a professional marketplace. From personalized messaging to leveraging niche platforms, these tactics are designed...

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Entrepreneurs often face marketing headaches that drain time, budget, and energy—especially when juggling outdated strategies or patchwork solutions. In this episode, discover how my agency turns chaos into clarity with tailored strategies that actually work. From solving the challenges of piecemeal marketing plans to integrating expert systems that save you...

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SEO Deep Dive by Unscrewed Marketing (formerly Unscrewed Marketing (formerly Vicky Wu Marketing))

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