As part of our podcast expansion we are interviewing entrepreneurs. Subscribe so that you never miss the latest marketing tips. Katherine Skelly mentors women online to advance their English so they can achieve international success. She graduated with a degree in psychology and neuroscience, then trained as an English foreign...

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Don't Cut THIS Business Expense During a Recession! As entrepreneurs and small businesses are looking to tighten their belts and trim expenses to weather the recession, which is a solid business practice. We've mentioned why marketing expenses should be the last thing to cut (less competition can mean your marketing...

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At all times, one of the best things you can do for your business is set a differentiation strategy and use it in your messaging and branding. This can be an even more successful strategy during a recession. Learn our best tips to get you started. Visit our blog to...

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BONUS ideas of fun ways to stay connected with your customers - 4 real-life entrepreneur examples at the end Do you need an idea similar to the ones in the video? Comment below and tell me what you do, and I'll comment back with a specific idea! COVID-19 has resulted...

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Working With Influencers - What do I need to know? How do I work with one? And how much do they cost? Most importantly, where do businesses go wrong when working with a microinfluencer? Be sure to SUBSCRIBE to our channel to stay up to date with the latest marketing...

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You've probably heard about an "Instagram Shadowban", and there's a lot of people who will let you pay them to fix this for you or teach you how to avoid it. Is it even a real thing? I reached out to contacts at IG, and tested some of my own,...

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We've talked before how the things you've done to get you where you are, are not the same things you need to do to take your business to the next level. One of the best things you can do is have a CRM that helps you be most efficient, automate...

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What Exactly IS a Sales Funnel? One of the most common marketing questions we hear is "what is a sales funnel"; or sometimes the question is 'what exactly is a marketing funnel?' There's so much information available online that it gets confusing, yet the one thing people hear is that...

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One of the questions I see most often UNASKED is if it's ever okay not to want to grow your business ... and it's unasked because it's often met with shaming. I'm here to dispel the myth that the only acceptable answer is no. Yet there are also strategies that...

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One of the most common marketing questions we get asked and we hear is "how do I get sponsors for my business?" While it's possible ... if it were easy everyone would be doing it and there would be no need to actually sell a product or service. Here's the...

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