Unscrewed Publishing exists for entrepreneurs and experts who understand that publishing a book is not a vanity project. It’s a strategic decision.
This imprint was founded by Vicky Wu, a longtime marketing executive, entrepreneur, and published author who has been on both sides of the publishing process. Vicky spent over 15 years working in traditional publishing industry, and also self-published, and guided others through publishing after watching too many business books fail due to poor execution, unrealistic expectations, or predatory “publishing” models.
Before launching Unscrewed Publishing, Vicky spent decades leading marketing for multi-million- and multi-billion-dollar organizations. That background shapes everything here: positioning matters, clarity matters, and shortcuts almost always backfire.
Unscrewed Publishing was built to solve a specific problem:
entrepreneurs with solid ideas and finished manuscripts who need professional publishing support without giving up control, rights, or revenue.
We do not sell dreams of instant bestsellers.
We do not rewrite your book for you unless explicitly contracted.
We do not treat publishing as a creative writing exercise.
Instead, we focus on:
• Professional production and distribution
• Clear expectations around outcomes
• Ownership and transparency
• Publishing that aligns with real business goals
This is publishing for people who want their book taken seriously by readers, clients, and peers—and who want to understand what’s actually happening at every step.
Our philosophy
Publishing is a strategic business move, not a box to check. We focus on positioning, quality, and clarity so your book reflects your expertise and strengthens your brand.
Who we serve
Entrepreneurs, thought leaders, consultants, experts, and business owners ready to leverage a book for credibility, client growth, and impact.
Experience
Founder Vicky Wu brings decades of marketing leadership and real publishing experience, including publishing her own #1 Amazon bestseller and guiding others through the publishing process.
What sets us apart
• You retain 100% of your royalties.
• We don’t take rights to your content.
• We offer honest, expert publishing support rooted in business strategy.