Thinking about writing a book? Before you start, you need to be clear on why you’re publishing. Entrepreneurs often jump into becoming authors with vague goals like “building credibility” or “making money;” but without a clear strategy, a book can become just another time-consuming project that doesn’t deliver results.
The real power of publishing comes when you integrate your book into your business model—whether that’s attracting leads, increasing conversions, or opening doors to new opportunities.
If you’re considering writing a book, here’s a real list of ways you can actually use it to grow your business.
✅ Instant Credibility – A well-written book positions you as an expert in your field, giving potential clients and partners confidence in your knowledge.
✅ Become a Media Resource – Journalists and podcast hosts love interviewing published authors—your book makes you a go-to source for industry insights.
✅ Use It as Your Signature Thought Piece – Your book can be the foundation of your personal brand, giving you a unique perspective that sets you apart.
✅ Turn Readers into Customers – Include calls to action (CTAs) in your book that direct readers to your website, services, or consulting.
✅ Create a Freebie Funnel – Offer a free chapter in exchange for email signups, helping you build a warm list of potential clients.
✅ Use It in Your Sales Process – Send copies to potential high-ticket clients to build trust and increase conversions.
✅ Land Paid Speaking Gigs – Event organizers are more likely to book you if you’re a published author.
✅ Give It Away at Events – Conferences, workshops, and networking events are prime opportunities to distribute books as lead magnets.
✅ Include It in VIP Packages – If you run masterminds, coaching programs, or consulting services, your book can be an exclusive bonus for premium clients.
✅ Boost Your Conference Booth Presence – If you exhibit at events, offering signed copies of your book attracts more foot traffic to your booth.
✅ Gift It to Referral Partners – Sending a copy to key partners, affiliates, or influencers can build stronger relationships.
✅ Leverage It in Corporate Deals – Businesses often bulk order books for training, onboarding, or thought leadership—this can become a new revenue stream.
✅ Use It for Guest Podcasting & Features – Your book makes you more appealing to podcast hosts, bloggers, and YouTube channels looking for expert guests.
✅ Introduce Your Business Without a Sales Pitch – A book provides value first, leading to natural upsells into coaching, courses, or consulting.
✅ Bundle It with Other Offers – Sell it as part of a course, coaching program, or premium service package to increase perceived value.
✅ Create an Audiobook Version – A professionally narrated audiobook expands your reach and drives traffic back to your website or business.
✅ Repurpose Content for Social Media & Blog Posts – Your book’s content can fuel your content marketing strategy for months or even years.
✅ Turn It into a Webinar or Workshop – A book can serve as the basis for an educational event or paid training.
✅ Submit It to Book Clubs & Business Associations – Your book can gain exposure in industry groups, local chambers of commerce, and professional networks.
✅ Use It in Cold Outreach & PR Pitches – Sending a book to a decision-maker, podcast host, or journalist makes you stand out in a crowded inbox.
✅ Differentiate Yourself from Competitors – A book gives you a unique advantage over others in your industry who don’t have one.
✅ Use It as Your Business Card – A book is far more memorable than a brochure or one-pager.
✅ Reinforce Your Brand’s Storyhttps://unscrewedmarketing.com/entrepreneurs-writing-books-getting-real-about-your-goals-expectations/ & Values – Your book is a powerful way to control the narrative about your business.
Before you start writing, ask yourself:
✔ How will I use this book in my business?
✔ What outcomes do I want?
✔ Where will this book fit into my client or customer journey?
Writing a book without a plan is like launching a product without knowing how you’ll sell it. But with the right strategy, your book can become one of the most valuable assets in your business.
📚 Thinking about publishing a book? Let’s make sure it works for your business.
As Seen In
Get solid marketing strategies, designed for entrepreneurs on the track to 7-figures and beyond, right in your inbox.
